Banque du Caire in malls, youth centers, universities, and clubs

Hossam Mounir
2 Min Read
People stand in the line to make withdrawals outside Cairo Bank in downtown Cairo February 6, 2011. A steady stream of employees flowed into Cairo's financial district and customers queued to access their accounts on Sunday, the first day for the country's banks to open after a week-long closure due to political protests. REUTERS/Amr Abdallah Dalsh (EGYPT - Tags: CIVIL UNREST POLITICS BUSINESS) - RTXXJ48

On the occasion of the Financial Inclusion Week, Banque du Caire is offering a number of promotions to attract a new segment of clients.

The bank provided special facilities for the owners of small businesses, in addition to opening bank accounts with no administrative fees and no required minimum balance. The bank is also offering to issue different types of electronic payment cards free of charge, next to a range of innovative products that suit the needs and expectations of customers.

Mounir El-Zahed, CEO and chairperson of Banque du Caire said that the bank is keen on having a strong presence in shopping malls, youth centres, universities, and clubs throughout various governorates in order to spread awareness of banking.

He added that the bank will also provide detailed explanations of the concepts of financial inclusion to citizens and emphasise the importance of having bank accounts, stressing that the bank will intensify its presence in remote and marginalised areas, especially Upper Egypt, villages, and towns that do not enjoy banking services.

Vice chairperson of Banque du Caire, Soha Soliman, urged the need to spread financial awareness in order to achieve financial inclusion and expand the client base, as well as merging the informal economy with the formal economy.

She noted that Banque du Caire gives great importance to the financing of micro, small, and medium enterprises, along with participating in the Mashrouak (Your Project) initiative, which aims to bring about community development in all governorates, towns, villages, and hamlets in Egypt, along with all remote places and marginalised districts.

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