Daily News Egypt

Advertising Guide - Daily News Egypt

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Advertising Guide

  Daily News Egypt’s readership represents the top tier of Egypt’s purchasing power. Your advertising message will reach your audience effectively, an audience who is highly educated and affluent. It comprises the country’s trend-setters and decision-makers. Our readers actively seek out Daily News Egypt because they want more than news, they need context and perspective. …


 

Daily News Egypt’s readership represents the top tier of Egypt’s purchasing power. Your advertising message will reach your audience effectively, an audience who is highly educated and affluent. It comprises the country’s trend-setters and decision-makers. Our readers actively seek out Daily News Egypt because they want more than news, they need context and perspective.

Our readers are familiar with the value of money, that’s why they understand that a premium good comes at a price. They recognize quality, and they are prepared to pay for it.

With Daily News Egypt, you have an unmatched opportunity to connect with your market and maximize your benefit from unparalleled editorial content.

• Readership Demographics
• Circulation
• Advertising Rates in Print Edition
• Online Advertising Opportunities
• Back to Top


Readership Demographics

• Age: 20 -75 (Unique positioning in market ensures loyalty of wide slice English-speaking readership.)

• Income Bracket: A – A+

• Education: Our reader is naturally well-educated and highly informed. The overwhelming majority of our readers has a university degree and / or post graduate degrees.

• Nationality: 50% Egyptian; 50% resident expatriates.

• Occupation: our reader is typically on the higher end of the career ladder, with 62% of our subscribers employed in top management and 24% in middle management.

• Computer Literacy: Over 85% describe themselves as computer literate and go online at least once a day

• Travel: Our reader is a frequent traveler as 89% travel at least twice a year.

 
Circulation

The Daily News Egypt currently has a print run of 10,000 in Egypt. At a conservative estimate, there are approximately four readers to every issue. That’s a target market of 40,000 potential readers.
These readers travel abroad at least twice a year; they own, on average, three homes and two cars and they have children in top schools and universities in Egypt and abroad. They are the most affluent sector of the society, and they represent the most lucrative slice of the advertising pie.

 

Advertising Rates in Print Edition

For rates and for more information on advertising opportunities in Daily News Egypt, please send us an email to [email protected]
or call us in Cairo, Egypt on: +20 (2) 3335-2561 / 2

Online Advertising at thedailynewsegypt.com

Groundbreaking innovation in the online media industry has led to more competition in an increasingly growing marketplace of information. Tapping into this momentum Daily News Egypt has re-launched its website to cater to the new audience in the information age.

Customer-focused and advertising-friendly, the website will continue covering issues that are valuable to both local and international readers whether in politics, society, business, economics, culture, art, music or lifestyle.

Repurposing its content to tell stories on various platforms, thedailynewsegypt.com has introduced multimedia in the forms of video, audio and audio slideshows to stay abreast of the fast-changing industry, taking advantage of segmenting markets and people interested in specific topics.

Thinking of our audiences as more than just readers, but as communities to engage, the new website was built with a sensitivity to the reality of this two-way dynamic. The way people consume content has changed and technology has supplemented both our ability to generate content and the reach of this content to mass audiences.

For rates and for more information on online advertising opportunities in Daily News Egypt, please send us an email to [email protected]
or call us in Cairo, Egypt on: +20 (2) 3335-2561 / 2

 

 

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https://www.dailynewsegypt.com/2009/05/12/advertising-guide/
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