The Social Fund for Development (SFD) will organise an exhibition entitled “Our Heritage” in cooperation with the Indian Embassy in Egypt on 14 December 2013, as part of its strategy to support small enterprises and provide marketing and promotional services to extinguished projects. Jointly hosted by the Ambassador of India Navdeep Suri and SFD Secretary General Ms Ghada Wali, the exhibition will be inaugurated by the Minister for Trade Mr Mounir Fakhry Abdel Nour and attended by a number of prominent dignitaries.
The exhibition aims to offer various heritage products and handicrafts to visitors at competitive prices with the objective of spreading information about them and providing good marketing opportunities for the enterprises. The exhibition will run through the day from 10.00am to 5.00pm at India House, 19 Mohammed Mazhar St., Zamalek. Nine NGOs and more than 45 enterprises for Egyptian handicraft products (including carpets, kilims, handwoven Goblan rugs, artifacts, women handbags, Siwa products, candles, telli, lampshades, handicrafts, linens, wooden artifacts and Hagaza products, leather products, jewellery, sand paintings, earthenware, copper items, Akhmim products, paintings, seashell items, small Bamboo items) will participate in the exhibition.
Wali said the Fund’s keenness to promote Egyptian handicrafts and to support and develop the sector of traditional industries stems not only from concerns about preservation of heritage, but also due to their importance as a manufacturing sector that is most suitable for the small and medium enterprises. This sector further aids in dealing with unemployment issues as it largely depends on manual work. Ambassador Suri said that the exhibition at India House would be an example of the continuing cooperation between India and Egypt in the field of small and medium enterprises, an area of critical importance for developing countries.
Small Industries Development Bank of India (SIDBI) has signed a tripartite MOU with Social Fund and the World Bank under which SIDBI and its associates will provide consultancy for three year period to SFD and establish credit guarantee system for micro, small and medium enterprises in Egypt. India has established itself as one of the leading countries in the field of SMEs.