Muhammad Ala al-Din
Late evening is the most popular time to tweet during Ramadan, according to a recent report released by Online Project, which studied social media use during the holy month.
The report, which studied the behaviour of Twitter users in four Arab countries, showed that the most popular times to tweet in these countries are between 9p.m. and midnight, with the time between 5a.m. and noon being the least popular for users to send tweets. In Jordan, the most popular times to tweet are between 4pm and 9pm, and from 10pm to midnight.
The report monitored the rates of users logged onto Twitter both during and after the month of Ramadan, finding that in Egypt the former was recorded as being 231% higher than the latter. In Kuwait, the amount of tweets sent during the holy month was 495% higher than after it, while the number of tweets sent in Jordan during Ramadan was 223% higher than in other months.
The report showed that the number of tweets sent increased significantly in the hours following iftar in all countries except the UAE, with these numbers decreasing once again during sohour and the hours immediately following it.
The report advised companies to increase their communication with users via Twitter during Ramadan, saying that they should take advantage of the increased number of tweets being sent after iftar to launch additional ad campaigns during this time.